Red Bull #brandexperience Alignment Example
Matthias Glaser, PhD
Red Bull #brandexperience Alignment Example
0:50
The Rick Mobile – Example of how to do #eventmarketing
Matthias Glaser, PhD
The Rick Mobile – Example of how to do #eventmarketing
0:23
Product Decisions in Marketing #marketingmix #product #marketing
Matthias Glaser, PhD
Product Decisions in Marketing #marketingmix #product #marketing
1:20
Examples of Trends: Fitness, Health and Athleisure #businessenvironment #business #marketing
Matthias Glaser, PhD
Examples of Trends: Fitness, Health and Athleisure #businessenvironment #business #marketing
0:36
Why a Hermès Bag Costs 100x More Than an Identical One - Brand Equity Explained
Matthias Glaser, PhD
Why a Hermès Bag Costs 100x More Than an Identical One - Brand Equity Explained
3:24
Why are #storytelling skills important? #communications #narrative #marketing
Matthias Glaser, PhD
Why are #storytelling skills important? #communications #narrative #marketing
0:32
How does our perceived control affect our behavior? #consumerpsychology #marketing #psychology
Matthias Glaser, PhD
How does our perceived control affect our behavior? #consumerpsychology #marketing #psychology
0:29
Solo Economy is Growing... #marketing #business
Matthias Glaser, PhD
Solo Economy is Growing... #marketing #business
0:44
Product Color - Apple Example #product #color #marketingmix
Matthias Glaser, PhD
Product Color - Apple Example #product #color #marketingmix
0:45
Importance of Behavioral Control for Customer Experience - Theory of Planned Behavior #marketing
Matthias Glaser, PhD
Importance of Behavioral Control for Customer Experience - Theory of Planned Behavior #marketing
0:33
Minimalism as Success Factor in Ad Campaign #marketing #communication #advertising
Matthias Glaser, PhD
Minimalism as Success Factor in Ad Campaign #marketing #communication #advertising
0:20
Marketing a 300-year-old Palace #marketing #business #heritagesite
Matthias Glaser, PhD
Marketing a 300-year-old Palace #marketing #business #heritagesite
1:12
Think Big or Think Small? VW's Successful Campaign #communication #marketingcommunication
Matthias Glaser, PhD
Think Big or Think Small? VW's Successful Campaign #communication #marketingcommunication
0:19
How Do Social Norms affect our Behavior - in #marketing #consumerbehavior
Matthias Glaser, PhD
How Do Social Norms affect our Behavior - in #marketing #consumerbehavior
0:46
Personal Selling Example #marketing #communications
Matthias Glaser, PhD
Personal Selling Example #marketing #communications
0:25
Usefulness of Theory of Planned Behavior #consumerpsychology #psychology #marketing
Matthias Glaser, PhD
Usefulness of Theory of Planned Behavior #consumerpsychology #psychology #marketing
0:41
Direct and Interactive Marketing 1min Explanation #marketing #onlinemarketing #digitalmarketing
Matthias Glaser, PhD
Direct and Interactive Marketing 1min Explanation #marketing #onlinemarketing #digitalmarketing
0:43
Price Increase - Higher Demand? #marketing #vebleneffect #pricingstrategy
Matthias Glaser, PhD
Price Increase - Higher Demand? #marketing #vebleneffect #pricingstrategy
0:12
Why are stories engaging and change us? #narrative transportation 1min explanation
Matthias Glaser, PhD
Why are stories engaging and change us? #narrative transportation 1min explanation
1:03
Learn About the Marketing Mix (4P's) #marketingmix #4ps #marketing
Matthias Glaser, PhD
Learn About the Marketing Mix (4P's) #marketingmix #4ps #marketing
0:33
Explaining Actions: Theory of Planned Behavior #marketing #behavioralpsychology #consumerpsychology
Matthias Glaser, PhD
Explaining Actions: Theory of Planned Behavior #marketing #behavioralpsychology #consumerpsychology
0:24
Promotion and Product Converging for Customer Experiences #marketing #marketingmix #business
Matthias Glaser, PhD
Promotion and Product Converging for Customer Experiences #marketing #marketingmix #business
0:16
Risks of Price Cutting #marketing #pricing #price
Matthias Glaser, PhD
Risks of Price Cutting #marketing #pricing #price
0:21
VW's Unique Communication Strategy #marketing #communication
Matthias Glaser, PhD
VW's Unique Communication Strategy #marketing #communication
0:19
What Drives Behavior? #marketing #psychology #consumerbehavior
Matthias Glaser, PhD
What Drives Behavior? #marketing #psychology #consumerbehavior
0:21
Selling Rocks to Become a Millionaire?! #consumerpsychology #marketing #fad #petrock
Matthias Glaser, PhD
Selling Rocks to Become a Millionaire?! #consumerpsychology #marketing #fad #petrock
1:41
Forces That Shape Business (Marketing Environment)
Matthias Glaser, PhD
Forces That Shape Business (Marketing Environment)
9:28
Understanding Phenomena That Shape Markets (Marketing Environment)
Matthias Glaser, PhD
Understanding Phenomena That Shape Markets (Marketing Environment)
8:23
The Forces Closest to Your Business (Marketing Environment)
Matthias Glaser, PhD
The Forces Closest to Your Business (Marketing Environment)
5:40
VW How Volkswagen's Beetle Redefined Advertising in the 50s #business #marketing #advertising
Matthias Glaser, PhD
VW How Volkswagen's Beetle Redefined Advertising in the 50s #business #marketing #advertising
0:33
Key Forces Every Marketer Must Understand (Marketing Environment Overview)
Matthias Glaser, PhD
Key Forces Every Marketer Must Understand (Marketing Environment Overview)
2:08
The Marketing Environment: Micro- and Macro Environment (Module 2 of Marketing Fundamentals Course)
Matthias Glaser, PhD
The Marketing Environment: Micro- and Macro Environment (Module 2 of Marketing Fundamentals Course)
32:44
Consumer Decision Making Process: 2-Minute Explanation
Matthias Glaser, PhD
Consumer Decision Making Process: 2-Minute Explanation
2:06
Marketing Introduction: The Science and Art of Marketing (course "Marketing Fundamentals": Module 1)
Matthias Glaser, PhD
Marketing Introduction: The Science and Art of Marketing (course "Marketing Fundamentals": Module 1)
40:02
Why Do People Behave the Way They do? Theory of Planned Behavior Explanation & Examples
Matthias Glaser, PhD
Why Do People Behave the Way They do? Theory of Planned Behavior Explanation & Examples
8:10
Classical Conditioning Explained
Matthias Glaser, PhD
Classical Conditioning Explained
2:18
How Does Persuasion Work? The Elaboration Likelihood Model
Matthias Glaser, PhD
How Does Persuasion Work? The Elaboration Likelihood Model
6:31
Break-Even-Point: When Are The Costs Covered? | 95 Seconds Explanation
Matthias Glaser, PhD
Break-Even-Point: When Are The Costs Covered? | 95 Seconds Explanation
1:35
Webinar (Journal of the Association for Consumer Research): (Un)Bothered by the Story’s Ambiguity
Matthias Glaser, PhD
Webinar (Journal of the Association for Consumer Research): (Un)Bothered by the Story’s Ambiguity
4:46
How Stories Change Us: Narrative Persuasion
Matthias Glaser, PhD
How Stories Change Us: Narrative Persuasion
5:55
VW Transforming Marketing From Products to Meaningful Experiences
Matthias Glaser, PhD
VW Transforming Marketing From Products to Meaningful Experiences
0:15
Price in Marketing (Narketing Mix = 4P's) #marketing #marketingmix #4ps #pricing
Matthias Glaser, PhD
Price in Marketing (Narketing Mix = 4P's) #marketing #marketingmix #4ps #pricing
0:49
Where to Sell? Place Element of the Marketing Mix (4P's) #business #marketing #distribution #place
Matthias Glaser, PhD
Where to Sell? Place Element of the Marketing Mix (4P's) #business #marketing #distribution #place
0:56
What is "Promotion" in Marketing? #marketingcommunications #communications #marketingmix
Matthias Glaser, PhD
What is "Promotion" in Marketing? #marketingcommunications #communications #marketingmix
0:30
Marketing Communications Mix | 1 Minute overview #communication #marketing
Matthias Glaser, PhD
Marketing Communications Mix | 1 Minute overview #communication #marketing
0:56
Marketing Mix = 4Ps: Product, Price, Place, Promotion | 40-second overview #marketingmix #4ps
Matthias Glaser, PhD
Marketing Mix = 4Ps: Product, Price, Place, Promotion | 40-second overview #marketingmix #4ps
0:39
Marketing Kommunikationsmix (Kommunikationspolitik): Kommunikationsinstrumente mit Beispielen
Matthias Glaser, PhD
Marketing Kommunikationsmix (Kommunikationspolitik): Kommunikationsinstrumente mit Beispielen
12:55
Marketing Mix with Examples: 4Ps = Product, Price, Place, Promotion
Matthias Glaser, PhD
Marketing Mix with Examples: 4Ps = Product, Price, Place, Promotion
10:09
Marketing Communications Mix: Communication Instruments Explained with Examples
Matthias Glaser, PhD
Marketing Communications Mix: Communication Instruments Explained with Examples
12:34
A Marketing Revolution: Volkswagen's Beetle Ad Campaign "Think Small"
Matthias Glaser, PhD
A Marketing Revolution: Volkswagen's Beetle Ad Campaign "Think Small"
3:20
The Connection between Product and Story in Advertising #marketingresearch
Matthias Glaser, PhD
The Connection between Product and Story in Advertising #marketingresearch
0:20
Enhance Story Ad Impact: Product-Story Link in Narratives
Matthias Glaser, PhD
Enhance Story Ad Impact: Product-Story Link in Narratives
7:06
SWOT-Analyse: Erklärung & Anwendung (Beispiel: Red Bull)
Matthias Glaser, PhD
SWOT-Analyse: Erklärung & Anwendung (Beispiel: Red Bull)
4:54
SWOT Analysis: Explained & Example (Red Bull)
Matthias Glaser, PhD
SWOT Analysis: Explained & Example (Red Bull)
4:54
Celebrity Ad vs. Unknown Actress Ad: Comparing Persuasive Effectiveness of Actor Types in Story Ads
Matthias Glaser, PhD
Celebrity Ad vs. Unknown Actress Ad: Comparing Persuasive Effectiveness of Actor Types in Story Ads
7:55
Strategies for Business Growth: Ansoff Matrix (product-market matrix) with Example (BMW)
Matthias Glaser, PhD
Strategies for Business Growth: Ansoff Matrix (product-market matrix) with Example (BMW)
5:40
Warum hat Sie das an der Geschichte gestört? Eine Antwort der Konsumentenforschung
Matthias Glaser, PhD
Warum hat Sie das an der Geschichte gestört? Eine Antwort der Konsumentenforschung
7:46
Pourquoi cela vous dérange-t-il dans l'histoire ? Une réponse des études de consommation
Matthias Glaser, PhD
Pourquoi cela vous dérange-t-il dans l'histoire ? Une réponse des études de consommation
8:44
Why did that Bother You about the Story? An Answer from Consumer Research
Matthias Glaser, PhD
Why did that Bother You about the Story? An Answer from Consumer Research
7:42
Review of Creative Ad (no.2) #marketing #creative #advertising #advertisingcat
Matthias Glaser, PhD
Review of Creative Ad (no.2) #marketing #creative #advertising #advertisingcat
0:50
Learn from Nike's Iconic Ad Campaign: "Just Do It"
Matthias Glaser, PhD
Learn from Nike's Iconic Ad Campaign: "Just Do It"
6:06
Review of Creative Marketing Communications (ad and packaging) #marketing #creative #advertising
Matthias Glaser, PhD
Review of Creative Marketing Communications (ad and packaging) #marketing #creative #advertising
0:54
Porter's Five Forces Model: Industry Attractiveness #business #businessstrategy #profitability
Matthias Glaser, PhD
Porter's Five Forces Model: Industry Attractiveness #business #businessstrategy #profitability
0:52
Access Business & Marketing Knowledge: Channel Trailer
Matthias Glaser, PhD
Access Business & Marketing Knowledge: Channel Trailer
0:47
Product Placement in James Bond Movies: Case Study
Matthias Glaser, PhD
Product Placement in James Bond Movies: Case Study
5:49
Identify Profitable Industries: Porter's 5 Forces Model for Industry Attractiveness
Matthias Glaser, PhD
Identify Profitable Industries: Porter's 5 Forces Model for Industry Attractiveness
6:57
Successful Branding by Accident? Kit Kat Japan #marketing #brand #kitkat | Brand Stories No.2
Matthias Glaser, PhD
Successful Branding by Accident? Kit Kat Japan #marketing #brand #kitkat | Brand Stories No.2
0:42
Chevrolet named their Car "Doesn't Go"?! | Brand Stories No.1 #marketing #branding #business
Matthias Glaser, PhD
Chevrolet named their Car "Doesn't Go"?! | Brand Stories No.1 #marketing #branding #business
0:32
Maslow's Hierarchy of Needs | 30-Seconds Explanation #maslow #psychology #needs
Matthias Glaser, PhD
Maslow's Hierarchy of Needs | 30-Seconds Explanation #maslow #psychology #needs
0:28
Product Portfolio Management | Growth-Share Matrix/BCG Matrix: Explained & Demonstration (Excel)
Matthias Glaser, PhD
Product Portfolio Management | Growth-Share Matrix/BCG Matrix: Explained & Demonstration (Excel)
10:24
Human Motivation Explained: Maslow's Hierarchy of Needs with Examples
Matthias Glaser, PhD
Human Motivation Explained: Maslow's Hierarchy of Needs with Examples
6:22
The Marketing Mix (4Ps): Overview #marketing #business #learning
Matthias Glaser, PhD
The Marketing Mix (4Ps): Overview #marketing #business #learning
0:51
Creative Ad: Moai Statue (brand: DHL) #advertising #marketing #business
Matthias Glaser, PhD
Creative Ad: Moai Statue (brand: DHL) #advertising #marketing #business
0:56
Creative Ad: Fortune Cookie of Persuasion (brand: DHL) #marketing #business
Matthias Glaser, PhD
Creative Ad: Fortune Cookie of Persuasion (brand: DHL) #marketing #business
0:37
Creative Ad: Vénus de Milo (brand: DHL) #advertising #marketing #business
Matthias Glaser, PhD
Creative Ad: Vénus de Milo (brand: DHL) #advertising #marketing #business
0:47
Creative Ad: Chicken Egg Problem Solved (brand: DHL) #advertising #marketing #business
Matthias Glaser, PhD
Creative Ad: Chicken Egg Problem Solved (brand: DHL) #advertising #marketing #business
0:31
Creative Advertisement Review: Examples from DHL
Matthias Glaser, PhD
Creative Advertisement Review: Examples from DHL
6:22
PEST/PESTEL Analysis: Overview | 30-Seconds Explanation #marketing #business #businessstrategy
Matthias Glaser, PhD
PEST/PESTEL Analysis: Overview | 30-Seconds Explanation #marketing #business #businessstrategy
0:32
Use AI (text-to-video) to create a video from a scientific abstract
Matthias Glaser, PhD
Use AI (text-to-video) to create a video from a scientific abstract
0:26
Use text-to-video to Quickly Turn Your Article into a Video? Tutorial & First Impression
Matthias Glaser, PhD
Use text-to-video to Quickly Turn Your Article into a Video? Tutorial & First Impression
5:58
SWOT Analysis (Company Analysis) | 1-Minute Explanation #business #businessstrategy #marketing
Matthias Glaser, PhD
SWOT Analysis (Company Analysis) | 1-Minute Explanation #business #businessstrategy #marketing
1:00
One Sample t-test: Explained step-by-step, How to in Excel , Formula
Matthias Glaser, PhD
One Sample t-test: Explained step-by-step, How to in Excel , Formula
3:55
One Sample t-test: SPSS Tutorial
Matthias Glaser, PhD
One Sample t-test: SPSS Tutorial
2:13
Linear Regression: Explained Step-by-step
Matthias Glaser, PhD
Linear Regression: Explained Step-by-step
16:10
Independent Samples t-test: Explained step-by-step, How to in Excel , Formula
Matthias Glaser, PhD
Independent Samples t-test: Explained step-by-step, How to in Excel , Formula
6:19
Independent Samples t-test: SPSS Tutorial
Matthias Glaser, PhD
Independent Samples t-test: SPSS Tutorial
4:25
PEST(PESTLE/PESTEL) Analysis: Explained & Example (Swarovski)
Matthias Glaser, PhD
PEST(PESTLE/PESTEL) Analysis: Explained & Example (Swarovski)
9:11
Paired Samples t-test: SPSS Tutorial
Matthias Glaser, PhD
Paired Samples t-test: SPSS Tutorial
3:07
Paired Samples t-test: Explained step-by-step, How to in Excel , Formula
Matthias Glaser, PhD
Paired Samples t-test: Explained step-by-step, How to in Excel , Formula
6:01
SWOT Analysis: Explained & Example
Matthias Glaser, PhD
SWOT Analysis: Explained & Example
5:44