Twitch’s Monetization Mess Explained

Twitch revolutionized live streaming. But can it keep up?

In this video, we trace Twitch’s full journey—from its chaotic roots as Justin.tv to becoming the undisputed king of game streaming. But it wasn’t all subscriber badges and hype trains. We dive into:
– The early pivots that made Twitch famous
– The monetization model that worked—until it didn’t
– The culture and controversies that sent streamers packing
– Twitch’s growing competition from YouTube, Kick, and TikTok
– And whether its product strategy today is enough to survive the next wave

This isn’t just a story about live streaming. It’s a story about product management, platform evolution, and the brutal economics of creator loyalty.

Whether you're a Twitch viewer, a creator, or just someone building platforms—this one’s for you.

Drop your thoughts in the comments: Is Twitch still the top dog, or is it just coasting on legacy?

00:00 Kick-off
0:51 From Justin.tv to Twitch – The Accidental Giant
4:06 The Monetization Machine – Bits, Subs, and Ads
10:04 The Rise of Rivals – YouTube, Kick, and TikTok Enter the Game
12:38 Lessons from Twitch’s Journey

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