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CEOs play a pivotal role in driving company growth, yet their effectiveness can diminish when they become mired in daily operations. To truly foster growth, it's essential for leaders to step back and allow the business to function independently. This shift enables them to concentrate on sales and identify the most effective strategies for scaling their efforts. Many operational challenges stem from a lack of understanding of customer needs and market demands. By prioritizing the development of well-defined sales processes and aligning them with customer expectations, CEOs can eliminate inefficiencies and unlock significant growth potential for their companies.
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