How To Successfully Start a Skincare Business Focused on Facials

Founder and CEO of Face Foundrie´ Michele Henry knew at a very young age she wanted to be an entrepreneur. Michele started PRIMP, a cheap chic boutique, and grew it to eight brick-and-mortar locations and 25 million in sales. The concept has styled nearly a million women and counting. From construction boots to stilettos, Michele explains how she started working in her family's construction business—starting at age 13—to a completely different path. She shares that after struggling with hormonal acne following the birth of their third child, was inspired to disrupt the facial industry. In 2017, driven by a necessity for change, they sold their shares in their clothing company, Primp, and fully committed to launching Face Foundry just five minutes after signing the purchase agreement.

Discover the top 3 reasons why aspiring entrepreneurs should consider Face Foundrie´ : 1) A passion for boosting confidence and making people feel great, with a mission to change the world one facial at a time. 2) Strong brand identity, gender-neutral design, and impactful marketing materials. 3) Impressive and growing average unit volumes (AUVs) that demonstrate solid financial potential. Face Foundrie´ prides itself on offering consistent protocols and a standardized client experience across all locations, ensuring the same high-quality facial journey whether you visit in Las Vegas, Sarasota, or Sioux Falls. Michele mentions opening their 55th location in Plantation, Florida, near Fort Lauderdale, and share plans for rapid expansion with 25 new locations set for 2025.

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