Welcome to our comprehensive guide for AIOU students on solving Assignment No. 1 for the Advertising & Sales Promotion course (Course Code 439/5435). In this video, we will walk you through each step of the assignment, ensuring you understand all key concepts and calculations needed to succeed.
This guide covers important aspects such as Inventory Turnover Ratio, Average Collection Period, and Average Payment Period, with detailed explanations and examples. Whether you're struggling with the basics or looking to refine your skills, this video is designed to help you achieve the best possible results.
Our goal is to provide you with clear, easy-to-follow instructions that make the assignment manageable and educational. With this guide, you'll be well-prepared to complete your assignment accurately and confidently.
Stay tuned for more educational content and feel free to ask any questions in the comments section. Don't forget to like, subscribe, and share this video with your classmates and friends!
00:26 Q.1 Describe modern viewpoints on promotion with examples. Also explain the various categories of promotional media in Pakistan.
01:42 Q.2 The fundamental purposes of sales promotions are to argument, support, and assist the promotional effort being conducted on print and electronic media. Describe the concept and purpose of sales promotion with appropriate examples.
02:08 Q.3 What are the various specific techniques practiced under point-of-sales promotion? Explain these techniques with examples.
02:59 Q.4 Describe various characteristics and types of product literature in Pakistan. How can we make product literature more effective?
04:36 Q.5 Comment on the nature, purpose, and functions of direct mail with appropriate examples.
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