Unravelling Neal's Yard Remedies with Tipper | How Organic Evolved 2010's | Neal's Yard Remedies

The 2010’s is a busy and radical decade for Certification Organic beauty. Organic has become more mainstream, mostly through food but there are many more organic skincare brands out there. This is great, but also highlights the need for certification making it easier to see through the increasingly murky waters surrounding product marketing.

The term ‘Organic’ in beauty was and still is unregulated. Unless a product is certified by an accrediting body like the Soil Association, there’s no guarantee it contains truly organic ingredients. Wording, packaging, and marketing can lead us to believe a product is greener than it really is – making logo’s all the more important, in a confusing market.

Botanical extracts also hit the limelight, I remember seeing adverts for skincare changing, with the plant as the star. This bought its own set of sustainability problems, they often come from some of the most biodiverse ecosystems on earth and are collected by some of the poorest communities. Without care we can easily endanger wild plants through overharvesting and exploitation. Sustainability is a key part of certification.

This decade sees people becoming more aware of what’s in their skincare, looking for ingredients that don’t cause harm. The internet helps us research brands and ingredients, blogs and influencers spread news and information, ingredient trends take off more quickly, and ‘what’s new’ becomes all important – the next trend.

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From small beginnings in a quiet corner of Covent Garden, we’re now a global leader with a growing presence across five continents – but remain grounded in our belief that outer beauty and inner health should be in perfect balance. We use the highest possible percentage of organic ingredients as they are kinder to the earth – and kinder to you. Using ethically sourced herbs, botanicals and essential oils, our experts handcraft potent blends of love, science and nature.