⚡🛍️ Reliance JioMart’s Quick Commerce War with Blinkit, Zepto, Swiggy ?

Reliance JioMart is revamping its quick commerce strategy by leveraging its vast retail network of 20,000 stores, shifting from the failed dark-store model (JioMart Express, 2022–2023) to utilizing existing physical stores. While its scale, supplier clout, and walk-in customer base offer advantages, challenges include retrofitting stores for quick delivery logistics, real-time inventory management, fulfillment accuracy, and app experience. Competing against agile players like Blinkit and Zepto—who are expanding rapidly despite heavy losses—JioMart is testing deliveries via 38 stores and third-party logistics (15-minute average delivery). However, experts question whether Reliance’s legacy infrastructure and operational agility can match tech-first rivals, with profitability still elusive industry-wide.

"Reliance JioMart’s Quick Commerce Gamble: Can Scale Outmuscle Speed in India’s Delivery Wars?"

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