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Episode 18 of the Farrell Sports Business podcast - Host Matt Farrell talks with Steve Dittmore, Dean of the College of Education and Human Services at the University of North Florida. He discusses the dilemma of making the choice between starting your career immediately or getting a master's degree sports industry. He shares his own career path, from working in sports information offices to the Olympic movement, and eventually transitioning into academia and calls himself an "accidental academic." Dittmore emphasizes the importance of choosing a school based on the opportunities it offers and advises students to focus on gaining practical experience and developing skills in areas such as data analytics and content creation. He also discusses the evolving landscape of sports and highlights the impact of trends like Name, Image, and Likeness (NIL) and the increasing use of data in decision-making.