The Rise and Rise of Ganni

Ganni has managed to differentiate itself from other fashion brands on the market exceptionally successfully over the last few decades. Their sustainable and ethical positioning seemingly holding them above any other fashion business on this scale, luxury or high street. This has led them to finding success in the bridge/mid-tier level, which is a position that has seen the fall of so many brands (Calvin Klein or Michael Kors) so what is their secret?

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