What Are the Product Scaling Challenges by YouTube Product Manager

Product Management event in San Francisco about the product scaling challenges.

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Product managers are hired to build the future of products.

However, when working on products and companies that are already at large scale, many Product Managers get stuck in ‘incrementalism’. This is the classic ‘local maxima’, and the proverbial ‘death by a thousand cuts’. Product Manager at YouTube, Seung Nam, talked about the challenges of building products at scale, and shared some challenges and lessons learned from rebuilding YouTube.com.

Main takeaways that Seung discussed were how to create a vision, and share it, how to build design principles, and actually uphold them and how to back it up with complete data.

Seung Nam is the Product Manager for YouTube.com on desktop, and led the recent redesign of the website. Prior to Google, he worked at BCG Digital Ventures, where he led the Product Management team of the enterprise startup Takt.com. He also previously worked at Microsoft, where he worked on building pre-installed Windows apps. Seung holds a bachelor’s degree in Operations Research & Financial Engineering.

Chapter 1 0:20 Speaker Introduction
Chapter 2 1:55 Talk Agenda
Chapter 3 2:20 YouTube in a Nutshell
Chapter 4 4:25 Vision, Process, Execution and Launch
Chapter 5 4:45 Vision
Chapter 6 13:00 Process
Chapter 7 17:25 Execution
Chapter 8 20:00 Launch
Chapter 9 21:05 Final Thoughts
Chapter 10 21:48 Questions from the Audience

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