Grouping Leads For Effective Nurturing

I recently shared how after analyzing over 1 million website visitors, we found that only 25% fit our client’s Ideal Customer Profile (ICP)

But even when our clients focused on ICP-matched leads, they struggled to get the most return on their marketing investment

Why?

Because they were treating every lead the same

We quickly realized that we needed to help our clients segment their leads based on the ‘signals’ leads are showing

Based on these signals, leads should be grouped into 3 categories:

1. Awareness: First time visitors who fit your ICP and are starting to explore topics online related to your services
2. Consideration: Leads who are returning visitors, have interacted with your content (e.g. pricing page or lead magnet) and are actively seeking more information online or are researching your competitors
3. Decision: Leads that are engaging directly with your business by responding to emails, LinkedIn mesages or booking a call

Why is this important?

Segmenting leads into these categories helps you understand where they are in the buying journey and how to personalize your approach to move them to the next stage

At OutreachGenius, we started by identifying anonymous website visitors and building intent based audiences

However as we’ve continued to work with our clients and spent time understanding the problem of lead generation in 2024, we’ve refined our approach

Not only is our software generating top of funnel leads, we are now able to better qualify them based on ICP and nurture them based on these signals, all from one dashboard

If you’re interested in idenitfying your website visitors and segmenting leads more effectively, let’s talk!

We’re offering early access to this new tool to just 10 businesses before our official launch.

To qualify, you must be in the B2B space with at least 3,000 monthly website visitors.

Comment “AUDIT” below or send me a DM if you’d like to learn more!

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