From WorldWar to Your Tea Cup: Untold Story of Parle-G | Poor Man's Biscuit That Built a Rich Legacy

When World War II gripped the world, a small Indian biscuit factory was about to change history. Meet Mohanlal Chauhan a Gujarati, who turned a modest Mumbai venture into what we now know as Parle-G, India's most beloved biscuit brand. This isn't just a story about a glucose biscuit – it's a tale of innovation, perseverance, and quintessential Indian entrepreneurship.

In 1939, as British soldiers needed sustenance during World War II, Chauhan's factory began producing biscuits for the military. What started as a wartime necessity evolved into a national icon. Today's generation might see Parle-G as just another biscuit, but its journey from wartime ration to becoming the world's largest selling biscuit brand is nothing short of remarkable.

What's truly fascinating is how Parle-G maintained its position as India's most affordable premium biscuit for decades. Despite global competition and economic challenges, it stayed true to its core mission – providing quality nutrition at a price point accessible to every Indian. The iconic yellow wrapper isn't just packaging; it's a symbol of Indian entrepreneurial resilience.

The genius of Parle-G lies in its simplicity. While other brands constantly changed their formulas and pricing strategies, Parle-G focused on scalability and accessibility. From helping India during times of crisis to becoming a global snack phenomenon, this biscuit's journey mirrors India's own growth story.

Perhaps most inspiring is how the Chauhan family built this empire without compromising their values. Even today, when multinational corporations dominate the market, Parle-G remains proudly Indian, continuing to serve the same taste that generations have grown up with.

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