What we've learned after identifying 1 million website visitors

We’ve identified over 1 million unique website visitors in the last 516 days, and what we’ve learned could change the way you generate leads forever

Less than 25% of your website visitors fit your Ideal Customer Profile (ICP)

Shocking, right?

Here’s how we got here

At OutreachGenius, our proprietary technology identifies contacts of anonymous US based website visitors, even if they don’t fill out a form

After onboarding dozens of clients, we noticed a trend:

1. Clients get excited about identifying the identities of anonymous visitors
2. They install our pixel and start receiving detailed visitor contact information
3. They set up an automated email, SMS and LinkedIn drip sequences to nurture these leads
4. Initial results look promising…but performance eventually drops leading to frustration and ultimately churn

I started to ask WHY were results dropping?

Our analysis showed that while traffic was increasing, the quality of visitors didn’t match the ICP

That’s when we developed an internal system to audit visitor profiles in real-time, using AI to compare the identified visitors to the client’s ICP

We discovered that on average LESS than 25% of visitors actually fit the client’s ICP, explaining why the initial excitement didn’t translate into sustainable results

Introducing our new visitor audit tool - RevealerGenius Auditor

We are now offering this powerful internal tool to a selected group of users to help their marketing and sales teams get the right people to their website and boost their ROI

Here’s what this tool does:

1. Identify the contacts of your anonymous US website visitors
2. Enrich them with contact info, company, job title, and more
3. Compares enriched profiles against your ICP and tell you who’s a match and why
4. Tells you what else your visitors have been search for online in the last 14 days (e.g. researching competitors)
5. Displays the % of visitors matching your ICP in a dashboard, enabling you to refine your marketing efforts accordingly

Would you like to see if your website traffic is hitting the mark? Let’s talk

We’re offering early access to just 10 businesses as we finalize this tool for public release

To qualify, you must be in the B2B space with at least 3,000 monthly website visitors

Reply with “AUDIT” or send me a DM if you’re interested in gaining insights into your website visitors

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