How to Create Interactive Emails and Land them to the Inboxes | Folderly & Dyspatch Webinar

#emailmarketing #emaildeliverability #email #b2b #spam #amp

📊 With over 333 billion emails sent and received each day, email has become one of the highest ROI marketing channels ever. 59% of those B2B marketers who actively build on emails said that it is their primary channel for revenue generation. What is more, 60% of consumers stated that they made a purchase because of a marketing email they received.

Can you imagine a huge and world-famous brand, like Zara or ASOS, losing such a big share of their revenue just because their emails couldn’t make it to the Inbox and got lost in spam? ❌ That’s why it’s of utmost importance to ensure that your emails are landing in inboxes and engaging their recipients.

And that’s the reason why Folderly and Dyspatch together organized a webinar: How to Create Interactive Emails and Land Them to The Inboxes.

Vladislav Podolyako, Founder and CEO at Folderly, and Matthew Harris, CEO at Dyspatch, talked about how you can catch the attention of your prospects with the help of AMP emails and what you can do to help them arrive at the Inbox, avoiding the spam folder so that all your creative efforts would not go in vain.

Watch the recording to find out:

🤔 What impact do interactive emails have on ROI?
💪 What are the existing challenges in creating interactive email components and in ensuring their email deliverability rates are high?
⭐️ Does the golden standard for an effective, scalable email strategy exist? How to approach it right?

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If you have any questions, please get in touch with kate.lavrenchuk@folderly.com

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