Are you sure you're taking advantage of all the conversion opportunities for Facebook ads?
Want to give your leads a chance to call your business? "Phone number extension" at the ad level, will enable to display a phone prompt when someone clicks on your ad and visits your website.
Does your brand have online shop on Facebook? At the ad level, enable "Website" and "Shop" settings. Meta will automatically optimize the destination based on each person's typical behavior.
Need to attract more leads from Facebook? The "Leads" objective targets both Instant Forms and Messenger at the ad set level. When potential customers interact with an ad, Meta will determine what they're most likely interested in and redirect them to either your native lead form or an automated Messenger chat.
Check out the full version of all the hacks on our channel.
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