Transforming data management: AI, MDM and digital transformation

In this episode of "Imagine What You Will Do with AI," filmed on the 15th of October 2024, we are excited to have Malcolm Hawker, the Chief Data Officer (CDO) of Profisee, join Avanade’s Katharine Shaw-Paffett. Malcolm shares his extensive experience in data and analytics, discussing the transformative power of AI and master data management (MDM).

We explore the critical role of MDM in modern businesses and how it helps organizations manage their most important data related to customers, suppliers, vendors, and products. Malcolm also highlights the challenges faced by Chief Data Officers (CDOs), including leveraging data as a competitive differentiator and dealing with legacy technology and data debt.

0:00 - Welcome and introduction to Malcolm Hawker
1:22 - Overview of Profisee and Master Data Management (MDM)
2:05 - Challenges keeping CDOs up at night
3:04 - Leveraging data for AI and advanced analytics
4:19 - Importance of data governance and risk management
5:09 - Budget allocation for data and MDM
6:22 - Measuring business value of data investments
7:33 - MDM as a board-level topic
8:30 - Mitigating data management risks with Profisee
10:02 - AI readiness and data maturity
11:16 - The role of AI in data management
13:26 - Customer success story: Nestle Purina
16:38 - The importance of partnerships in data transformation
18:01 - Breaking down silos with MDM
20:07 - The circle of life with AI and data