Molly Baz's Billboard Reflection

It is not about a flashy billboard, but about continuing the conversation around the portrayal of parenthood in media, and the impact of that on culture.

It is a conversation that is led by woman-owned companies, and one that we are proud to join. This year, Molly Baz in partnership with Swehl and then Seed, built groundswell and virality around what is deemed “acceptable” of a woman on a billboard. Both companies are women and parent-owned and led.

Motherhood in all its glory—pregnant bellies, lactation cookies, breasts nourishing a baby, shaking a bottle of formula—deserves space in the media. Front and center. In bright lights. In Times Square!

It’s clear to us that when women run companies, we have the power to change the narrative.

Thank you Molly for baring all and helping moms feel seen across the US! 💚

Learn more here: bit.ly/4dOpdGw