Brand Strategy Element (VOICE)

Building a strong brand takes more than just pretty visuals.

Top brands know this and they have a unique way of connecting with their audience through their voice.

Your brand needs a voice that resonates with your audience.

Here's how to create one:

1. Identify their attractions: Think about what your target audience loves. By understanding your audience's favorite traits and characteristics, you can tailor your messaging to speak directly to them. Using archetypes can help you identify these traits.

2. Identify your brand role: What role does your brand play in your customers' lives? What traits and characteristics do you need to fulfill that role effectively?

3. Combine your attributes: Now that you know what your audience loves and what traits you need to embody, it's time to combine these attributes to create your unique voice. Think of them as ingredients for your verbal identity.

4. Season your messaging: To truly connect with your audience, you need to weave your brand's unique voice throughout all your communication. Make sure your messaging doesn't sound salesy, but instead, sounds familiar to your audience.
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Remember, effective brand messaging relies heavily on a voice that resonates.

Find your and your message will sing.

Have you found your voice yet?
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